SA: Jacaranda FM and East Coast Radio now on Deezer

This makes the pair the first set of local stations that local users can enjoy on the Internet-based music streaming service.

Deezer is expected to launch additional stations with a new Live Radio channel in the coming weeks and the partnership comes at a time when radio stations across the world are diversifying to attract new audiences.

“East Coast Radio is widely recognized as KwaZulu-Natal province’s number one hit music station and through this partnership, we will reach an even wider audience, beyond the borders of our home province,” East Coast Radio general manager Boni Mchunu said. “We know that there are lots of fans who will be delighted to get closer to ‘home’ by tuning into ECR through Deezer.”

Deezer's head of operations for Africa Gillian Ezra said, the streaming service "is continuously improving its user experience by introducing relevant new features, which allows users to have a richer and varied experience. 

“Music lovers in South Africa now have the option to listen to their flow, stream their favourite artists and listen to the hottest playlists, as well as access their favourite local radio shows. We are very excited to launch with Jacaranda and East Coast Radio, two of South Africa’s most loved stations.”

To stream Jacaranda FM and East Coast Radio, users should log on to their Deezer profile and click through to either radio stations in the ‘Deezer Recommends’ section of their homepage.

“The Live radio feature, however, will soon have its own channel, which will display popular radio stations by category, such as music, talk and international,” says an official statement. “Users will be able to access a selection of radio stations through the Deezer homepage on mobile or desktop, select 'Browse' and then find their preferred live radio channel.”