Listen to new PHFAT song My Lady
South African rapper PHFAT bridges the gaps between indie, pop and rap music in his latest single ‘My Lady’ featuring production trio Ganja Beatz.
The song was written and recorded intermittently from late 2016 until early 2019. Sessions were split between the two artists’ studios in Cape Town and Johannesburg but the gist of the track was done in Johannesburg at Ganja Beatz’ home studio in a hugely informal session.
‘My Lady’ is a testament to the versatility of both PHFAT and Ganja Beatz. Despite being on the softer side, for both artists, it still manages to knock hard on its way and should be a feature on radio stations all over the country.
The track is also launched with a lyric video, beautifully animated by Luke Veysie and Christo Potgieter. The duo combined stop-frame animation and hand-drawn animation with “a whole lot of late nights and annoying mistakes” to create the video.
“We just wanted to capture that awkward combination of teen angst and first love naivety," Veysie said. "Ultimately, we decided to go with something that sneaks a bit of a punk DIY aesthetic into some well-finessed classroom doodles.”
This release pre-empts PHFAT’s upcoming EP Sex Love Heartbreak, which will be released on 16 August 2019.
Listen to 'My Lady' below:
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