GWM marks 18 years in South Africa with FAM Fest at Syringa Park

The celebration began with a convoy led by members of the GWM Owners Club and the Haval Ladies community, who arrived at the venue in branded vehicles. The procession drew attention to the size and visibility of the brand’s local owner base.

Throughout the day, attendees moved between food vendors, games, interactive displays and designated relaxation areas. Visitors were also able to take part in test drives, including a 4x4 driving experience, and view GWM’s latest models on display. A separate children’s zone featured play areas and supervised activities.

Music performances formed a central element of the programme. Mi Casa, Oscar Mbo, Kamo Mphela, Karen Zoid and Jo Black performed for festival-goers, while Mapantsula Movement delivered a cultural dance presentation. Songs performed included ‘These Streets’, ‘Amanikiniki’ and ‘Anthem of a Reluctant Housewife’.

In addition to the entertainment, GWM used the event to highlight its position in the local automotive market. The Jolion model was identified as the company’s top-selling vehicle, with more than 3,000 units sold during the first quarter of 2025.

“This was more than a party,” GWM South Africa chief operations officer Conrad Gronewald said. “It was a celebration of trust, connection and shared value. FAM FEST reflects our commitment to family, fun, and lifestyle, while also looking forward to the next chapter of GWM in South Africa, one that will continue to innovate, create memorable experiences, and bring people together.”

GWM South Africa head of marketing Floyd Ramabulana linked the event to the brand’s relationship with its customers. “FAM Fest is a reminder that our story is written with our customers. Every family that arrived today, every GWM owner in the convoys, every child that played in the kids’ zone, and every person who sang along to the music is part of our journey. As we step into this new decade, we remain committed to building vehicles and experiences that reflect the lifestyles, aspirations and growing needs of South Africans,” he said.

As the festival concluded in the evening, organisers reiterated a long-term focus on customer engagement, product development and adapting to shifting consumer preferences in South Africa’s automotive sector.