Open call: SAMRO music business training programme

Launched on 17 October, the programme is part of SAMRO’s corporate social investment (CSI) initiative designed to equip members with the ability to traverse the commercial world of music. SAMRO members who are selected to be part of the bursary programme will be able to confidently engage with various industry stakeholders, grounded on a thorough understanding of music as a business. Additionally, the programme will equip them with the skills to identify and create sustainable strategies to ensure their growth within the industry while also remaining relevant.  

The Soul Candi Institute will deliver a comprehensive online curriculum tailored exclusively for SAMRO members aimed at empowering them with vital business skills for success in the music industry. The programme will offer a flexible learning environment, enabling members to progress at their own pace. The curriculum combines practical expertise with academic insights, providing a unique and powerful toolset to tackle the challenges within the music industry.

“SAMRO and the Soul Candi Institute are pleased to announce their ongoing partnership and offer the course as a standalone option,” a statement reads. “The course was previously available through the Boston City Campus and since inception in 2021, 100 SAMRO members have benefited from the training programme. Furthermore, SAMRO encourages greater participation of female members to address gender disparities in the music industry.”

SAMRO says the programme is designed to accommodate 50 qualifying members to maintain a high level of engagement between learner and instructor. The course will begin on 15 January 2024 for eight weeks, with all modules to be completed on 11 March 2024. 

The programme is designed for full and associate SAMRO members to better their career abilities. In their capacity as composers and authors, SAMRO said, members often travel and collaborate with musicians all over the world, and the course would be entirely web-based to facilitate and enhance the creative exchange. Participants can take part from anywhere in the world.

The Music Business Training Programme requires a minimum qualification of NQF level 4-6 or STD 8. SAMRO members are advised to check their emails and text messages for application details. All application forms must be filled out and returned to SAMRO before 9 November.