Charlotte Bwana promoted to Audiomack Africa director of brand and media partnerships

Bwana joined Audiomack as the company’s ambassador in 2019. During her time working for the platform, the exec has successfully facilitated partnerships with various African brands including radio broadcasters and local festivals such as Beat FM Lagos, Y FM Ghana, Y FM South Africa, Afrochella, Diageo, Sportscene South Africa, and Ziikii Media East and South Africa, among others.

Bwana was instrumental in securing the platform’s deal with MTN Nigeria, which saw the music streaming service’s catalogue and content made available to its users. Audiomack counts more than 82 million users. Another milestone achieved by the exec was the introduction of Swahili Radio podcast, which shines the light on musicians from East Africa. Swahili Radio is known for presenting exclusive interviews with the country’s trending musicians. Previously featured artists include Alikiba, Nandy, Juma Jux, Mimi Mars and more.

Bwana says she will focus on securing more partnerships in her new role. “I hope to work on more major partnerships across Africa,” she said. “I also aim to continue to create an ecosystem where artists have full autonomy over their music and receive maximum benefits whilst making streaming easily accessible to consumers.”

Audiomack vice-president of marketing and brand strategy Jason Johnson said: “Charlotte [Bwana] has been the driving force behind several major partnerships and feats as a company and has been instrumental to the growth of Audiomack in Africa.

“She has been selected based on her exceptionally rich professional experience which remains relevant to the needs of the company. We are confident that she will be a strong contributor to the realisation of Audiomack’s vision of moving music forward across Africa.”

Bwana also speared a philanthropic initiative in 2021 where Audiomack donated $5 000 worth of tablets and headsets to support the Slum2School initiative in Africa. These funds went towards supporting 38 learners with tablets in the virtual learning programme.