Call for applications: 2021 South African Music Users workshop

The workshop will run under the theme, The Ranks of Music Innkeepers Since 1961. It is designed for individuals or organisations that use music for business or publicly. Music users/licensees include filmmakers, live events venues, music promoters, DJs, the transport industry, broadcasters, pubs, night clubs, museums and government structures.

The workshop will focus on the licensee’s role in the music industry value chain, their challenges, the issue of compliance, the new bill, and mostly, how can growth be obtained and contribute strongly to the country’s gross domestic product (GDP).

The following topics will be covered:

• Intellectual property (protection and infringement effects).
• The music users licensee and its importance.
• Reflections on SA copyright law in the new era.
• The significance of using local and international content.

The workshop will be a hybrid event with virtual and physical audiences. COVID-19 restrictions will be observed at the venue with the maximum stipulated indoor capacity, while a wider audience will be catered for through a live-streams.

Interested individuals can register for the workshop by sending an email to buhle@globalmusicusers.com.

The workshop is in partnership with Black Entertainment Television (BET), South African Music Performance Rights Association (SAMPRA), Southern African Music Rights Organisation (SAMRO), Composers Authors & Publishers Association (CAPASSO), Animation SA, University of Limpopo (Radio Turf), Department of Sport, Arts and Culture (Limpopo), the Universal Music Publishing Group (UMG) and UNISON from Barcelona, Spain.

“SAMU is a new project which has never been introduced to the world,” SAMU founder Bheki Mlambo said. “Its aim is to educate music users or licensee to understand the music business, hence they form part of the chain. SAMU started in 2019 and thus far, we see so much development, growth in partners and licensees. Delight Productions initiated the SAMU workshop to motivate all Music Users/Licensees in the Southern Africa to report to the Collecting Management Organisations for different rights so that music creators can get their royalty payment from all music rights collecting organisations based on the usage of their craft.”