ACCES Conference sessions (2025 programme)

Conference sessions

Thursday 30 October

PANEL: Export models, networks and strategies: rethinking global access for African music

10:45 - 11:45
Type: 
Conference sessions
Venue: 
Aula Theatre - University of Pretoria

As global appetite for African music grows, how can artists and industry players access international markets on their own terms? This panel unpacks evolving export models, strategic partnerships, and network-based approaches that centre African agency in global circulation. From market access to mobility and festival circuits, global experts share actionable insights for building sustainable, future-focused pathways to the world stage.

With: 
Kwame Safo
Relationship Manager Arts - British Council (UK)
Dolapo Amusat
Founder and CEO - WeTalkSound (Nigeria)
Kikelomo Oludemi
DJ & Co-founder - Oroko Radio (UK/Nigeria)
Benjamin Demelemester
International Project manager - CNM (France)
Usher Takudzwa Nyambi
Founder - Samora Central (Zimbabwe)

PANEL: Power to the creators: innovation-driven solutions for the independent music economy

11:45 - 12:45
Type: 
Conference sessions
Venue: 
Aula Theatre - University of Pretoria

Independent music creators are redefining the industry, driven by a new wave of innovation that blends technology with fresh business thinking. This panel explores how forward-looking platforms and professionals are building ecosystems that support creator autonomy, sustainable revenue, and smarter rights management. Unpack cutting-edge strategies, scalable tech, and evolving industry models that are reshaping the future of independent music, on the continent and beyond, to put power back in the hands of artists.

With: 
Larissa Fainberg
Sales Development Representative, Africa - Revelator (South Africa)
Cécilia Pietrzko
Founder & CEO - Grown Kid (France)
Anuoluwapo Onasanya
Founding member - Josplay (Nigeria)
Solange Cesarovna
Singer, songwriter and CLIP Champion (Cape Verde)
Benza
Founder - Vth Season (South Africa)

PRESENTATION: From zero to hero: The SAMPRA impact on the South African music industry and beyond

Presented by: 
SAMPRA
13:15 - 13:45
Type: 
Conference sessions
Venue: 
Aula Theatre - University of Pretoria

In this presentation, SAMPRA CEO Pfanani Lishiva reflects on the organisation’s remarkable journey in becoming a powerhouse in South Africa’s recorded music industry. He will unpack SAMPRA’s pivotal role in driving royalty collections, empowering recording artists, and shaping industry policy, while also exploring its broader impact across the continent.

With: 
Pfanani Lishivha 
CEO - SAMPRA (South Africa)

PANEL: Unlocking revenue across borders: building Africa’s global music value chain

13:45 - 14:45
Type: 
Conference sessions
Venue: 
Aula Theatre - University of Pretoria

African music is reaching global audiences like never before, but turning that success into sustainable revenue remains a challenge. This panel explores how money flows across markets, from streaming platforms to rights holders, labels, and artists, and what it takes to ensure African creators are fairly paid. Bringing together global industry voices, the discussion will highlight practical steps to strengthen Africa’s global music value chain.

With: 
Commissioner Gordon Williams
Multi Grammy-Winning Producer
Akotchaye Okio
Chargé du développement international pour l'Afrique - SACEM (France)
Zakes Bantwini
Grammy Award-winning Artist (South Africa)
Wendy Verwey Bekker
Music & Media executive (South Africa)

FIRESIDE CHAT: From Pitori to the world: a conversation with Focalistic

Presented by: 
CAPASSO
14:45 - 15:30
Type: 
Conference sessions
Venue: 
Aula Theatre - University of Pretoria

In this exclusive live interview, global Amapiano trailblazer Focalistic shares insights into his creative journey, from his roots in Pretoria to stages across the world. The session will explore his rise as a cultural force, the evolution of the African music industry, and the opportunities and challenges of exporting African sound to global markets. A dynamic exchange with one of the continent’s most influential artists shaping the new wave.

With: 
Focalistic
Artist (South Africa)
Lerato Matsoso
General Manager Operations - CAPASSO (South Africa)

IMPACT SESSION: Empowering creative futures

Presented by: 
The Music In Africa Foundation
15:30 - 16:00
Type: 
Conference sessions
Venue: 
Aula Theatre - University of Pretoria

he Music In Africa Foundation spotlights two of its transformative initiatives driving gender equality, skills development, and employment creation in the creative economy: the pan-African women-focused programme Gender@Work and NEFCISA (National Employment Facility for Creative Industries in South Africa).
This dynamic snapshot will showcase how both flagship initiatives bridge critical gaps and collaborate with international partners to scale impactful models for Africa’s inclusive and sustainable growth. Join the call to action!

With: 
Eddie K Hatitye
Director - Music In Africa Foundation (South Africa)
Violet Maila
Projects Manager - MIAF (South Africa)

Friday 31 October

FIRESIDE CHAT: Breakthrough beats: Stories from Africa’s Indie game-changers

Presented by: 
Virgin Music Group
10:30 - 11:15
Type: 
Conference sessions
Venue: 
Aula Theatre - University of Pretoria

From viral moments to grassroots hustle, a new generation of independent African artists is carving out success on their own terms. In this dynamic session, rising stars Shandesh, Naledi Aphiwe, and Jay Music share their journeys, highlighting the power of digital platforms, creative resilience, and fan-led growth. Expect fresh insights on navigating the industry and what it really takes to stand out and stay true.

With: 
Naledi Aphiwe
Artist (South Africa)
Jay Music
Artist (South Africa)
Shandesh
Artist (South Africa)
Sabelo Mkhabela
Music journalist & editor (South Africa)

PANEL: Jobs, investment and insight: fueling inclusive growth in Africa’s music industry

Presented by: 
The World Bank Group
11:15 - 12:15
Type: 
Conference sessions
Venue: 
Aula Theatre - University of Pretoria

Africa’s music industry holds immense potential to drive inclusive job creation—especially for youth and women—but unlocking this potential requires targeted investment, informed by robust data and adaptive cultural policies. Bringing together leading voices from development finance, cultural policy, and music enterprise, this panel explores how data-driven insights can guide impactful investments, shape responsive policy, and accelerate industry development and employment across the continent. 

With: 
Laurent Corthay
Senior Economist - The World Bank (Mozambique)
Molemo Moiloa
Co-director - Andani.Africa (South Africa)
Dr Karimi Ngeera
Finance Director - HEVA Fund (Kenya)

OPEN WORKSHOP: Collective management tools for a rapidly evolving music ecosystem

Presented by: 
Sacem
12:15 - 13:45
Type: 
Conference sessions
Venue: 
Musaion Foyer - University of Pretoria

In a fast-changing digital landscape, collective management remains a cornerstone of creators' protection and promotion. This workshop highlights two key initiatives developed by Sacem to support creators in the tech-driven era:
- MusicStart, a blockchain-based certification and protection service designed specifically for creators
- AI Educational Guide, an essential resource to help creators understand and navigate the opportunities and challenges of generative AI.
Secure authorship, timestamp works and stay ahead in the AI era.

With: 
Akotchaye Okio
Chargé du développement international pour l'Afrique - SACEM (France)

PRESENTATION: From Langa to Las Vegas

Presented by: 
Bridges for Music
12:15 - 12:45
Type: 
Conference sessions
Venue: 
Aula Theatre - University of Pretoria

Bridges for Music has taken African talent from township stages to the global spotlight, premiering a dedicated stage at EDC Las Vegas with artists like Uncle Waffles, Sarz, and DJ Lag. The initiative not only won international media attention but also channelled support back into education programs across Africa. Now, as the stage tours the continent, Bridges for Music is partnering with promoters and brands to spark social change and launch new opportunities. Join this inspiring 30-minute session to explore how music can bridge worlds, empower communities, and attract new investment.

With: 
Valentino Barrioseta
CEO / Founder - Bridges for Music (South Africa)

PANEL: Beyond the stage: building Africa’s live music economy

13:15 - 14:15
Type: 
Conference sessions
Venue: 
Aula Theatre - University of Pretoria

Africa’s live music sector holds massive untapped potential—but growth hinges on coordinated ecosystems, infrastructure, and viable touring circuits. This session brings together artists, promoters, and industry strategists to explore how to professionalise the live scene, unlock new markets, and support artist mobility. From festival models to government policies and creative entrepreneurship, the panel will examine what it takes to build a sustainable live music economy on the continent.

With: 
Jiggs Thorne
Festival Director - MTN Bushfire (Eswatini)
Lorenz Herrmann
Director - Busara Promotions (Tanzania)
Bizzle Osikoya
Co-founder - The Plug (Nigeria)
Pabi Cooper
Artist (South Africa)
Msaki
Artist (South Africa)

Thakzin: the pulse of 3 Step

Presented by: 
Mount Makeda
14:15 - 15:00
Type: 
Conference sessions
Venue: 
Aula Theatre - University of Pretoria

South Africa’s house scene keeps moving, and 3 Step is its latest wave. In this live “show & tell” session, pioneer DJ Thakzin breaks down the genre’s foundations, demonstrates how he builds its distinctive rhythms, and shares the creative vision driving the movement. Guided by music expert Shiba Mazaza, the session offers an insider’s look at how 3 Step is shaping the future of global dance music.

With: 
Thakzin
Artist (South Africa)
Shiba Melissa Mazaza
Founder - Mount Makeda Media (South Africa)

FIRESIDE CHAT: Rooted sounds, global stages: African music’s next chapter

Presented by: 
The Orchard
15:00 - 15:45
Type: 
Conference sessions
Venue: 
Aula Theatre - University of Pretoria

This fireside chat brings together two trailblazing voices in African music: TXC, the dynamic amapiano DJ duo reshaping global dancefloors, and DJ Karri, the South African hitmaker behind viral anthems driving the genre’s worldwide rise. The conversation will explore their journeys, challenges, and triumphs in taking African music from local scenes to international stages. Expect an inspiring dialogue on creative identity, innovation, and the strategies powering Africa’s continued global momentum.

With: 
TxC
Artist (South Africa)
DJ Karri
Artist (South Africa)
Lanre Masha
Director, West Africa - The Orchard (Nigeria)