Larissa Fainberg

As a strategic communications professional specializing in multi-channel digital platforms—particularly within the digital music content sector—Larissa Fainberg brings a rich blend of expertise to every project. Her specialties include digital marketing, social media strategy, content strategy, data analysis, social sentiment analysis, social listening, audience segmentation, market research, insights, and multi-channel media platform strategy. Additionally, her background in brand identity positioning and architecture allows her to deliver cohesive and impactful branding solutions.

Her diverse career journey has led her to collaborate with creative and digital agencies, pan-African mobile telecommunications networks, automotive brands, financial services, and notably, the music industry—enhancing digital music consumption ecosystems. She holds two undergraduate degrees from the University of the Witwatersrand. Starting as a digital and TTL (Through-The-Line) copywriter, she quickly advanced into roles in social media management and digital marketing strategy. This progression has equipped her with the insight and experience to drive successful outcomes across a variety of sectors.

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