ARMC returns to Joburg with expanded global focus, industry dialogue

Now in its sixth year, the conference has established itself as a key meeting point between the African music industry and international markets. Organisers say this year’s edition will place greater emphasis on global partnerships, inclusion and market access, supported by a new strategic collaboration with the Southern African Music Rights Organisation and expanded international participation.

The 2026 programme features Grammy Recording Academy-recognised artist and producer TRESOR, who is expected to speak on African music’s positioning within global industry structures. He will be joined by Janesh and Hitboss SA, who are associated with the development of the lekompo sound, an emerging South African genre gaining wider attention.

Vocalist Brenda Mtambo is also scheduled to contribute to discussions, with a focus on mental health in the music industry, an issue increasingly highlighted in relation to artist wellbeing and the pressures associated with international success.

A key feature of this year’s conference is the introduction of the Community Access Pledge, an initiative designed to improve access for emerging creatives. The project, delivered in partnership with Bridges for Music, shesaid.so South Africa, The Cradle Crew (CoSemo Collective) and BTCH$ LUV, will allow organisations and brands to sponsor tickets that are redistributed to young artists and aspiring industry professionals.

ARMC 2026 will also expand its international reach, with Australia and Uganda confirmed as focus countries. The Ugandan delegation will be led by the Amplify Ugandan Music Expo (AUMEX), while Australia’s participation is expected to facilitate broader cultural and industry exchange. Delegates supported by the PRS Foundation in the United Kingdom will also attend, alongside participants from Germany, the United States, Sweden and Switzerland.

The conference takes place amid continued global growth in the influence of African music across popular culture, with organisers positioning the event as a platform for discussions on music rights, distribution, artist development and wellbeing.

Phase 2 tickets are currently available via Quicket, with further programme details expected to be announced ahead of the event. General admission is priced at R150 (about $9), while VIP tickets are available at R500.