SAMAs to be held in hybrid format amid shifting industry landscape

RiSA has also released the Top 20 nominees, marking the final phase before the main event and highlighting the standout South African artists of the past year.

The decision to shift to a hybrid format follows what RiSA terms a challenging sponsorship environment and reduced funding across the creative sector. The new structure aims to maintain the event’s prestige while ensuring accessibility and sustainability.

RiSA spokesperson Unati Gwija said the change was necessary to adapt to the evolving cultural and economic landscape. “By embracing a hybrid format, SAMA31 aims to expand access, enabling fans across South Africa and beyond to participate through multi-platform engagement and interactive digital experiences,” Gwija said.

Gwija added that the move should not be viewed as a departure from tradition but as an evolution designed to connect the awards to a wider audience. “Prestige is not defined by chandeliers or banquet halls. It lies in what the SAMAs have always represented – artistic credibility, cultural relevance, and national pride,” she said.

RiSA emphasised that despite the new approach, the integrity and credibility of the awards process will remain unchanged. Judging, auditing, and category structures will continue under independent oversight.

The hybrid model will include live-streamed performances, behind-the-scenes content, and interactive fan features aimed at deepening engagement. According to RiSA, the digital-first strategy will also open opportunities for new sponsorship models and international collaborations.

SAMA31 is being staged in partnership with organisations including the Motsepe Foundation, the Gauteng Department of Sport, Arts, Culture and Recreation, the Department of Sport, Arts and Culture, the South African Music Performance Rights Association (SAMPRA), the Southern African Music Rights Organisation (SAMRO), the Composers, Authors and Publishers Association (CAPASSO), YouTube, and the South African Broadcasting Corporation (SABC).

Now in its 31st year, the South African Music Awards continue to recognise excellence and innovation in the local music industry, with RiSA reaffirming its commitment to inclusivity and artistic integrity