SA: Africa Rising Music Conference unveils ambassador programme, dates

The ARMC aims to showcase the diverse and dynamic music scene in Africa and provide a platform for music industry players to network, build bridges and collaborate. The conference will feature panel discussions, keynote speeches, workshops and live performances from some of the most exciting and innovative artists and music industry professionals from the continent and beyond.

The event will recognise and celebrate five female ambassadors who are making a significant impact within their respective fields. They are DJ and cultural producer Megatronic (Dubai/UK) as well as artists Fundi Mbambani (SA), Naimah Global (SA), Namakau Star (SA) and Phelisa Magoqoza (SA), representing Femme Fest, Bridges for Music, New Future Records, ARMC and Viva Con Agua, respectively. The event will highlight their influence and impact on various communities and movements.

“This conference is all about celebrating the incredible talent and creativity that Africa has to offer,” conference organiser Sarah Jane Nicholson said. “We want to bring together the music industry’s brightest minds to exchange ideas, build relationships and explore new opportunities in this fast-growing market.”

The conference will feature a diverse mix of local and international delegates, with a focus on Zambia and Germany. It will offer a dynamic mix of workshops, activations, and performances centred around the hip hop, indie and electronic music industries, as well as the Afro-Euro connection.

“We are proud to continue our partnership with the MTN Bushfire festival, where we will take artists showcasing and international delegates to experience the event. Delegates will also be part of The Arts Round Table, and artists will get a chance to add an additional show to their trip to South Africa from abroad.”

This year, the key themes include developing independence, building bridges, and amplifying female voices.

Nicholson added: “After last year’s success and support from Music In Africa, Mixmag, Trace TV Southern Africa and Paradise Worldwide, we look forward to announcing this year’s partners soon, as well as the innovative programme. This is a conference not to be missed. We are on a mission to build bridges and create real change in the music ecosystem.”

Tickets to the Africa Rising Music Conference can be purchased here.