DJ Sliqe appointed Sony Music SA head of hip hop and RnB

27 Aug 2020 - 09:16

Published under the Creative Commons Licence

South African producer and radio personality DJ Sliqe has been appointed head of hip hop and R&B at Sony Music Entertainment South Africa.

DJ Sliqe.

In his new role, DJ Sliqe will head up Sony Music’s investment in hip hop and R&B in the country. He will be responsible for leading the company’s strategic approach and different sectors of the market through the discovery, acquisition and development of new talent as well as steering the careers of artists signed to the label.

Sony Music Entertainment Africa managing director Sean Watson said DJ Sliqe was the right person for the position.

“There’s an amazing quality about a creative like Sliqe’s choice to join us,” Watson said. “It’s about his vision for the music he loves and where he can make the most difference from for his fellow artists. It’s apparent he wants to invest his time and energy in making a difference for his music community out of a role in A&R. It’s a sign of his selfless commitment to his peers and something we’re very excited about supporting.”

DJ Sliqe said: “I thank God for the opportunity. I give my sincere appreciation to Sean Watson for entrusting me with this new responsibility. I’m excited to work with the Sony Music family and create magic for South African hip hop and R&B.”

A&R director Spiro Damaskinos said: “Having signed and worked with DJ Sliqe for many years now, we’ve seen first-hand what a great producer he is, and also what an important role he plays in the local scene. We are excited to welcome DJ Sliqe to the A&R team and look forward to working with him to take the local hip hop scene to the next level.”

Born Lutendo Kungoane, Sliqe began his music journey in Grade 10 as the school DJ for socials and events. He later became a resident DJ in Johannesburg, and made history when he became the first local hip hop DJ to win an award in the Best Remix category at the 2016 South African Music Awards with his hit single ‘Do Like I Do’ featuring L-Tido, Riky Rick, Kwesta, Nadia Nakai, Reason and the late rapper Flabba. He continued his winning trajectory at the South Africa Hip Hop Awards when he took home the Best Mixtape Award for Inja Yam (Vol. 1).