Carry1st taps Spotify for Africa’s biggest Call of Duty mobile tournament

16 Jul 2025 - 13:49

Published under the Creative Commons Licence

Carry1st, one of Africa’s leading games publisher, has announced a new partnership with Spotify as the official music sponsor for the 2025 Carry1st Africa Cup — the continent’s largest Call of Duty: Mobile (CODM) tournament and the official African qualifier for the Call of Duty: Mobile World Championship 2025.

Spotify Sub-Saharan Africa associate director of marketing Sithabile Kachisa.

Following the success of last year’s inaugural event, the 2025 grand finals will bring together eight elite CODM teams from across Africa to compete for a $15 000 prize pool and a historic opportunity to represent the continent on the global stage. The winning team will advance to the World Championship, where they will join international contenders competing for a share of a $1 million prize pool.

Set to take place in Lagos from 30 to 31 August, the grand finals promise a high-energy blend of competitive gaming and live music entertainment.

“The Carry1st Africa Cup is a celebration of African youth, talent, and creativity,” Growth Platform at Carry1st VP Guillaume Noé said. “Partnering with Spotify allows us to take this to the next level, uniting music and gaming to give fans an unforgettable experience at the grand finals.”

As official music sponsor, Spotify will curate the event’s soundtrack and enhance the fan experience with live performances by DJs and artists, creating a vibrant festival atmosphere. Attendees will also enjoy the Spotify Fan Zone, featuring a music lounge, interactive activities, phone charging stations, and exclusive giveaways.

In the lead-up to the grand finals, Spotify will launch the Carry1st Africa Cup Official Playlist, celebrating Afrobeats, Afro-gaming tracks, and popular hits from across the continent. Fans will vote for the final track list during the Nigeria regional finals on social media. The playlist will go live on 3 August, with a full reveal during the week of 11 August across Carry1st and Spotify’s social platforms.

Spotify Sub-Saharan Africa associate director of marketing Sithabile Kachisa said: “Spotify is thrilled to partner with Carry1st to bring the power of music to the biggest mobile gaming tournament on the continent. Together, we’re creating a space where African gamers and artists can shine on a global stage.”

Fans can follow the tournament action on Carry1st’s YouTube channel, with the Kenya finals set for 20 July and the Nigeria finals concluding on 31 August.