Call for papers: Non-visitors of arts institutions research

Launched in 1992, JCMCP is an international, peer-reviewed journal of original research that has published scholarly work about art and social justice. Scholars have also submitted research on issues of diversity and multiculturalism, policy, entrepreneurship and social justice education in arts management.

There are many journals and books that address the audiences of museums, concerts, theatres and film festivals. However, research on non-visitors is rare, although a large part of the population belongs to this group.

This issue calls for an in-depth analyses of motivations, preferences and socio-economic characteristics of visitors and non-visitors. It also invites case studies and essays to discuss best practices and their motivations for outreach and participation.

The submissions should answer the following questions:

• How are non-visitors defined?
• What are their motivations for not visiting an arts or cultural institution? 
• How can these institutions attract non-visitors and convert them into frequent visitors? 
• Why should the institutions do so? 
• How can non-visitor research be carried out? And what would be the motivation behind such research? 

Keywords

• Non-visitor studies and audience studies.
• Discussion of socio-demographic aspects, lifestyle types of (non-)visitors.
• Motivations and premises of research and projects in this field.
• Critical contributions to audience development and arts marketing.

Review criteria 

The submitted papers will be reviewed by editors based on:

• The conceptual quality of the manuscript.
• The soundness of methodology.
• The precision of objectives.
• The academic importance of the topic.
• The significance of the research approach.
• The relevancy to arts management practices.
• The readability (presentation and stylistic form).

Submission guidelines

All papers should be submitted in two documents. 

The first submission should be named ‘Abstract Title-of-the-ms” and must contain the following:

• Title and subtitle
• Author and affiliation
• Abstract (1 000 characters max.)
• Keywords (three to five words).
• Name and e-mail of three reviewers that the author suggests. Please send a concise explanation of why they have been suggested.

The second submission should be named ‘Text Title-of-the-ms’ and must include the manuscript (without any author information).

How to submit

• All submissions should be sent to submissions@jcmcp.org.

Note: 

• All graphics and images have to be sent separately as JPG or TIF files in a resolution of 300 DPI.
• Upon submitting the manuscript, the authors should read the publication and malpractice statement here.

The submission deadline is 1 September.

View the original call here.