Ghetto Ruff/Muthaland Entertainment

One of South Africa's largest independent record labels, Ghetto Ruff was established in the late 1980s when Lance Stehr (current managing director) formed Cape Town-based hip hop pioneers, Prophets Of Da City (P.O.C). Their fusion of African and American ideas was crucial in crafting the sound of SA hip-hop.

Stehr was able to expand and grow the label into the premier kwaito label in the country. R&B star Ishmael was born out of POC and in 1996 helped Ghetto Ruff Records discover and nurture numerous kwaito stars, resulting in hundreds awards. Ghetto Ruff has since maintained its standards of understanding current trends and talent selection. Many of the artists under Ghetto Ruff have been nominated for awards, gained international exposure and progressed in their music, business and production careers. The label has been home to talent such as Malik, Jozi, Zola, Bongani Fassie, Bricks, Pitch Black Afro, RJ Benjamin, Ishmael, Gumshev, Da L.E.S, Young Uz, Ruff X and more.

Muthaland Entertainment, sister company of Ghetto Ruff, is perhaps one of the most successful recording stables in South Africa, having paved the way for many artists who went from nothing to stars. Muthaland offers a 360-degree service to artists and producers. Its diverse and experienced team specialises in artist management, label services, publishing, media synchronisation and music supervision, offering structured and professional career support to both established and developing artists.