Camille Storm


At a time when the world was overlooking the music coming out of East Africa, Angela “Camille Storm” Kariuki was passionate about shedding light on the diverse talents in Nairobi, Kenya and East Africa at large. Since the launch of her music blog ‘The Camille Way’ in 2011, she has been creating platforms and avenues for young African talents to be heard on a global scale. Always looking to push the envelope, she moved into events with Playlist NRBI, an event for DJs, artists, and fans to come together to discover and appreciate the alternative music scene in Nairobi. It was here that she received her first true taste of the music industry and she fell in love immediately. However, this would only prove to be another stepping stone on her journey as she moved into artist representation with the establishment of Camille & Co, a Nairobi-based record label and boutique creative agency with the goal of representing groundbreaking African talent. It was a natural progression borne of countless discussions with artists and brands who sought her out for her input on music, consultancy, and more.

Camille & Co. has gotten off to a hot start, working with clients like Mayorkun, Willy Paul, Terri, and Mavin Records among others. Despite that, the lack of independent music distribution partners in East Africa made it difficult for the music there to connect with the entire world. Her understanding of the region’s musical landscape combined with her innate ability to navigate the music industry put her in a unique position to bridge the gap between East African music and the rest of the continent. Seeing this gap in the market inspired the formation of C&C Distro, a digital music distribution and market platform for both established and emerging artists. Using her connections in the streaming world with platforms like Spotify, Apple Music, and Youtube Music, she is working to push African music to the world by building a sustainable structure that will benefit these artists in all facets of their careers. Whether it's through bylines in publications like The Fader, Boiler Room, and OkayAfrica, or curating playlists for Apple Music, the mission has remained the same. Profiles from publications including African Women in Entertainment Business, Africa Music Law, The Standard, WeTalkSound, and People Daily show that the industry is watching to see what she will do next. By trusting her instincts and staying true to her roots, this young music executive has become an industry force through adding a new dimension to African music and taking it to completely new heights.

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