Spotify introduces AI-powered taste profile editing for premium users

Initially launching in beta, the tool will be available to Premium users in New Zealand, with plans to expand to other markets in the coming months.

The feature, called Taste Profile, provides users with access to all their listening data, including music, podcasts, and audiobooks and allows them to fine-tune future recommendations. Users can request more or less of specific artists, genres, or “vibes,” influencing the content displayed on their Spotify home page.

“Your input helps determine what gets prioritised, what gets dialled back, and what you discover next on the Spotify homepage,” the company said. “If something doesn’t feel quite right, you can tell us by flagging when your profile misses the mark, asking for more or less of a certain vibe, or simply sharing what you’re in the mood for.”

The platform is designed to go beyond listening patterns, capturing users’ current interests and habits. “Maybe you’re training for a marathon and want more upbeat tracks for morning workouts, or maybe you like to listen to news podcasts during your weekly commute. These signals allow for even deeper personalisation,” Spotify explained.

Accessing the Taste Profile is simple: users tap their profile picture and scroll down. Editing is done through natural language prompts, similar to other AI-based interfaces.

Previously, Spotify offered limited tools that allowed users to remove individual tracks or playlists from their Taste Profile. The new functionality provides more comprehensive control, enabling users to exclude content that does not reflect their preferences, such as children’s music or ambient sleep tracks.

The company said the feature would be rolled out to New Zealand users in the coming weeks before becoming available in other regions.