Sierra Leone's Drizilik retains Africell endorsement

It is the second year running in the relationship between the telecom establishment and the rapper.

For Drizilik, the renewed deal represents a strengthening in his partnership with the company. 

“Africell has been good to me,” he said. “They have been very good partners and I have a great working relationship with them ever since I came into the industry. After the signing last year, we did a lot, performed in different shows with Africell. I did well at the Ben 10/10 live concert at Paradise Garden.

“I really appreciate Africell...Even after my deal was over with them they still came in and offered some help because we were going through some negotiations and I also stepped in for them and it’s a relationship that’s more than money.”

Although Drizilik was loath to tell Sierra Leonean media the monetary value of the new deal, he did confirm an increment.  

“Definitely the fee increases,” he said, “because I am that individual when I do things I believe in service and I believe in improving service, so if do one thing today, tomorrow I will do three. Likewise, if I get one today I deserve four tomorrow so definitely Africell stepped their game up because I stepped up my game.”

With the renewed deal, Drizilik remains with a group of Africell music ambassadors who include King Boss La, Pizzy and the duo Kracktwist and Samza.

In the first year of his deal with Africell, Drizilik recorded a Sierra Leone version of Childish Gambino’s 'This Is America'.

Watch its video below: