CODA Audio appoints Mark Meding as MD for US operations

Meding will be responsible for overseeing CODA Audio USA’s strategic growth, with a focus on strengthening market share, developing distribution partnerships and supporting long-term revenue growth.

He brings more than 30 years of experience in the professional audio and audiovisual industry, with a background spanning sales management, product management, business development and company ownership.

The company said his experience working with manufacturers, integrators, consultants and distributors positions him to support its expansion strategy in the region.

David Webster, CODA Audio’s Global Sales and Marketing Director, said Meding’s appointment comes at a key stage for the company’s US operations.

“Mark’s deep industry knowledge, technical expertise, and longstanding relationships make him the ideal leader to drive our expansion in North America,” Webster said. “We are excited to have him on board as we continue to invest in the US market and build on CODA’s established reputation for innovative, high-performance audio solutions.”

Meding succeeds outgoing Managing Director Luke Jenks, who is stepping down after overseeing CODA Audio’s development in the North American market.

Webster acknowledged Jenks’ contribution, saying the company was grateful for his work in establishing its presence in the United States.

“We’re immensely grateful to Luke for the work he has done in putting us firmly on the map in the US. We wish him well for the future and look forward, with Mark, to building on the strong foundations Luke established,” he said.

Jenks said his departure would allow him to pursue new opportunities.

“It’s the right time for me to take on some new life challenges, and I leave CODA with nothing but respect and admiration for the company and the next generation technology it continues to develop,” he said. “I believe that the future for CODA Audio in North America is very bright, and that in Mark, they have exactly the right man to take things forward.”

Meding said he was looking forward to leading the company’s expansion in the region.

“I’m incredibly excited to join CODA Audio at such a pivotal time,” he said. “The company’s commitment to engineering excellence and system performance is clear, and I look forward to expanding CODA’s presence in North America through the development of new and meaningful relationships, supporting our existing partners, and ultimately helping to deliver exceptional solutions across every sector of the market.”

Contributor: Moletsane A. Rampai