‘Chill music’ a hit among young Kenyans – Spotify

30 May 2023 - 14:18

Published under the Creative Commons Licence

In a fast-paced world, “chill” has become the buzzword as young people embrace mellow music genres that transport them to tranquil states away from the chaos of daily existence.

Topping the list of mellow tracks young Kenyans are streaming on Spotify is Lewis Capaldi’s ‘Someone You Loved’.

Whether it's the introspective lyrics, delicate instrumentation or soul-stirring vocal performances, according to Spotify data, mellow music has become a trusted companion for Gen Zs across Africa as they embrace the beauty of vulnerability and emotional depth.

From lo-fi and sad melodies to chill vibes and easy-listening anthems, the younger generation has wholeheartedly embraced these soothing sounds to navigate life's complexities.

Topping the list of mellow tracks young Kenyans are streaming on Spotify is Lewis Capaldi’s ‘Someone You Loved’ followed by Tom Odell’s ‘Another Love’, with offerings by Drake, Khalid and The Weeknd also featuring prominently on the playlists.

“These artists offer a diverse range of introspective and emotive experiences irrespective of their genres,” Spotify said. “Their songs touch upon universal themes of love, heartbreak, vulnerability, and self-reflection, making them resonate deeply with Gen Zs. Through their relatable lyrics and melodies, they provide a refuge for young listeners, offering solace and understanding amidst the complexities of their own personal journeys.

“These tracks have found their home in the meticulously curated mellow playlists like Soft Life, Sad Hour, Chilled Reggae and Chilled R&B, among others These playlists serve as sanctuaries for the wounded hearts seeking solace, reminding them that they are not alone in their struggles

The data also shows that the 18-24 age group likes to consume their favourite tunes in the evenings, first at 6pm as it seeks moments of calm and contemplation just after a busy day, and at 9pm, when the world quiets down and the night unfolds.

“Mellow music is a respite from the constant connectivity and information overload of the modern world, offering a space where listeners can find solace, connect with their emotions, and navigate the complexities of life at their own pace,” Spotify’s head of music for sub-Sahara Africa, Phiona Okumu, said.

Below is how Kenyan Gen Zs are consuming mellow music:

Top 10 tracks on mellow playlists among Kenyan Gen Zs

1. Lewis Capaldi – ‘Someone You Loved’

2. Tom Odell – ‘Another Love’

3. Billie Eilish, Khalid – ‘Lovely’

4. James Arthur – ‘Say You Won't Let Go’

5. Giveon – ‘Heartbreak Anniversary’

6. Ruth B.– ‘Dandelions’

7. Lewis Capaldi – ‘Before You Go’

8. Libianca – ‘People’

9. Tate McRae – ‘You Broke Me First’

10. SZA – ‘Kill Bill’