Boomplay unveils new advertising solutions for brands, artists

The new advertising solutions are designed to offer long-term exposure to brands looking to achieve continuous awareness and improve the conversion rate of their campaigns. Boomplay says by partnering with them, brands and advertisers can tap into the platform’s large and engaged user base, delivering their messages to a highly receptive audience.

“Boomplay’s future ambitions, though broader, will enable the actualisation of exceptional branding outcomes for brand partners and advertisers,” a statement reads. “With Boomplay advertising, brands can put their businesses before listeners for complete discovery and engagement.”

The company’s director of business development, Sherly Luo, said: “Boomplay offers “a one-stop advertising solution to advertisers, including high-efficient localised impression, artist partnerships, music promotion, interactive and performance ads, offline marketing campaigns and integrated advertising solutions for brands. We hope to engage Boomplay users to interact with artist’s content, brand assets and campaigns and enrich our client’s brand image with music and youthfulness, delivering the brand’s campaigns or products to more audiences.”

The move follows a growing list of strategic partnerships with brands across a range of industries, including FMCG, fintech, e-commerce, games and Telcos, among others.

Boomplay boasts more than 95 million monthly active users, with presence in key markets including Nigeria, Ghana, Kenya, Tanzania, Côte d’Ivoire and Cameroon.