Versfeld & Associates

Versfeld & Associates is a Durban-based communications consultancy that provides services relating to the marketing of events, companies and other business activities, with special interest in the arts and culture sector. Versfeld focuses on developing marketing strategies for events and organisations, across all genres of the arts including dance, visual art, film, music, theatre and literature.

Communications specialist Sharlene Versfeld has been involved in the South African arts sector since 1987. She is most noted for her work as an arts marketer and was a winner of the inaugural Arts & Culture Trust Award of the President for publicity in 1998. She has recently co-written and edited Arterial Network’s Arts Marketing and Advocacy and Networking Toolkits and edited their Arts Fundraising Toolkit. In 2012 Versfeld & Associates was nominated for a BASA (Business Arts South Africa) Award for Sponsorship in Kind for the work she does with the Flatfoot Dance Company. She has also had extensive experience working in the corporate sector.