Touch FM

Bio

Touch FM is a unique station, based in Kampala, broadcasting on 95.9FM and covering a radius of 80 kilometers. The station is unique in more ways than one. Their music, programming and approach to radio are different. The kind of music they play is to a very large extent different from what their competitors play and that has become an established fact.

Their target audience is predominately of urban setting, 25 - 45 in the ABC1 social classing. People, who are educated, traveled and are exposed to a large degree. These are Ugandan returnees, the expatriate community and generally Ugandans who are fed up with the same stale programming and music offered by other stations. [What attracts that group of audience to Touch FM is the rear music they play, the information they provide, how they provide it and the fact that Touch FM STRICTLY broadcasts in English]. Despite their target audience being 25 and above, Touch FM is increasingly converting and keeping new listeners who are below 25.

Touch FM's programming is very much information-led. So much so that during each show, one is informed, educated and entertained. Most of their shows have 2 or 4 regular features designed to inform, educate and entertain the listener. These features are researched to ensure that the listener is not misinformed or misled knowingly.

UGKampala, Uganda

Contact

+256312264956
Touch FM
Profile added by Stanley Gazemba on 17 Dec 2014
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