SIRYUS A.M

SIRYUS A.M (SIRYUS Artist Management) is a creative collective and artist incubator redefining what it means to support independent musicians in Africa today. Founded by Chidiebere Ekwedike under the umbrella of Siryus Creative Media Ltd, SIRYUS A.M blends artist management with creative strategy, storytelling, and cultural advocacy—offering more than just guidance, but a platform where emerging talent can thrive, collaborate, and reach new audiences. Rooted in Kigali and expanding across the continent, the collective exists to bridge the gap between raw artistic potential and real, sustainable opportunity. From its inception, SIRYUS A.M has worked at the critical intersection of underground artistry and industry access, with a mission to elevate voices that are often overlooked in mainstream spaces. Unlike traditional agencies, SIRYUS A.M is grounded in community: a movement driven by artists, for artists, that empowers talent to create freely, speak truthfully, and grow authentically. The team provides personalized career development, PR and digital marketing, strategic partnerships, and live event management—all grounded in an artist-first philosophy that centers long-term creative impact over quick wins.
Projects such as The Indiba Project Series have helped unlock and amplify new sounds across Africa, including the rise of artists like Hidaya Morgan, Couronne., Aine Arsene, Chriss D, and Max Prodigy. The series has not only launched careers but also gained recognition from global figures like hip-hop legend Dana Dane, affirming the power of African talent on a world stage. Other initiatives like Acoustic Rwanda and The Abditory Sessions focus on creating raw, intimate performance spaces—stripping back the noise of the industry to spotlight the artist and their story. SIRYUS A.M believes in discovering brilliance in unexpected places. The collective finds purpose in witnessing an artist connect with their first true audience, in building careers that honor cultural roots while exploring new creative boundaries. This commitment to authenticity drives every project, from behind-the-scenes development to global distribution and exposure.
Operating as a key part of the broader Siryus Creative Media ecosystem—which includes Siryus Magazines and Siryus Creative Hub—SIRYUS A.M is actively reshaping the creative landscape in Africa. By integrating content creation, artist development, and community infrastructure, they are creating an inclusive space where independent talent can flourish across disciplines. In a world chasing viral trends, SIRYUS A.M stays grounded in what matters: the music, the message, and the people behind it. They are helping to write a new chapter in African music—one where artists own their stories, build real careers, and take their place on the global stage.