Radio One

Radio One was founded in 1997. Our program format is “Great Songs…Great Memories”. Music played is targeted to adult listeners and is aimed at resonating their good “memories”. Besides music we have a very popular talk-show, Spectrum. The topics discussed are varied but pertinent to the listenership. Our radio signal is dominant in the four biggest towns in Uganda; Kampala, Jinja, Masaka and Entebbe. This area represents 80% of Uganda’s purchasing power and 90% of vehicle traffic in Uganda.

Our target audience is urban and peri-urban English-speaking adults who could be middle-income household heads/parents, commuter listeners in the heavy traffic periods and shoppers during our outside broadcast promotions.

Radio One has consistently been named one of the leading brand in Uganda according to a survey carried out by brand analysis company Superbrands East Africa, a division of Superbrands United Kingdom. In 2011, Radio One topped the list of the official rankings for Uganda, was closely followed by the Sheraton Kampala Hotel, MTN Uganda, Pepsi and telecommunications firm Zain, now Airtel.