Mamcada Hadsome

Mamcada Hadsome, born Mathias Mussa Ngelela on 11th, in Shinyanga, Tanzania, is an internationally emerging creative visionary whose work intersects music, film, digital innovation, and artist development. As the Founder and Chief Executive Officer of CADA Entertainment, which is registered in Tanzania under number 570077, he stands at the forefront of East Africa’s new creative generation—one driven by global ambition, technological fluency, and a commitment to professionalising the continent’s entertainment landscape.

Mamcada’s career reflects a rare blend of artistry and technological expertise. Before entering the public eye, he built a strong foundation as an information technology specialist, gaining advanced knowledge in digital systems, cybersecurity, content management, and online optimisation. This technical background remains central to his creative approach, allowing him to integrate modern digital infrastructures into music production, marketing strategies, and business operations—an essential capability in the era of streaming, online branding, and global content distribution.

As a recording artist, Mamcada has developed a distinctive Afro-fusion sound defined by emotional storytelling, rhythmic innovation, and cultural depth. His songs—including “Ole,” “Half Girl,” and “I’m in Love”—showcase his vocal versatility and modern production sensibility, earning him recognition within the Tanzanian market and among East African diaspora audiences. His music highlights themes of love, resilience, identity, and personal evolution, crafted with an international audience in mind.

Mamcada’s growing influence is further supported by his strategic collaborations. He has worked with Mike Moonnight, a renowned Latin, Brazilian, and Reggaeton producer whose global footprint widens Mamcada’s cross-cultural reach. He has also collaborated with Kaash, a Nigerian artist living in Ghana, as well as regional talents including Prince One, Amber Rutty, and Gazza. Through these partnerships, Mamcada positions himself as a connector within Africa’s creative ecosystem—leveraging diverse musical cultures to build a global sound rooted in East African identity.

In addition to music, Mamcada has built a strong presence in the film and broader entertainment sector. His contribution to the promotion of *Cops Enemy*, produced by Burundian-Australian filmmaker John K-ay, demonstrated his strength in digital marketing, strategic communications, and entertainment branding. Working at the intersection of film and technology, Mamcada used his digital expertise to amplify the film’s visibility, audience engagement, and multi-platform reach.

Artist development remains a core pillar of Mamcada’s work. As an artist manager and creative strategist, he has played a pivotal role in guiding the careers of several notable Tanzanian talents, including Director Shaibu, John Migila, Davil Tz, Amber Rutty, Fammi Africa, Baby J, Baby Madaha, and Fama. His management philosophy emphasises professional discipline, long-term brand strategy, digital readiness, and market positioning. He is recognised for transforming emerging artists into structured brands capable of competing in rapidly shifting entertainment markets.

Through CADA Entertainment, Mamcada continues to expand his influence as an entrepreneur, shaping East Africa’s creative future. The company is positioning itself as a regional hub for music production, digital content creation, artist representation, film marketing, and cross-border entertainment ventures. Mamcada’s long-term vision includes global distribution partnerships, creative exchange programs, talent incubation platforms, and international creative events that elevate African content to...