Heart 104.9FM

Heart 104.9 FM is a 24-hour music radio station based at the Media Quarter in Green Point, Cape Town, South Africa. Although it is considered a jazz radio station it encompasses many different genres of music, ranging from R&B to funk and pop. Heart 104.9 FM broadcasts in English. Regular updates regarding news, sports, traffic, weather and financial matters are constantly available to their listeners.

The radio station attracts about 527 000 listeners weekly, who are provided with a combination of music, chat, special features and guests as well as various on air promotions. Heart 104.9 FM aims to keep a good and active relationship with their listeners within the communities they serve by engaging in regular live outside broadcasts, club and venue promotions as well as charity fundraisers.

The radio station’s line-up includes experienced DJs as well as new talent. Heart 104.9 FM was originally launched as P4 radio in July 1997 and was the first radio station is South Africa to target and attract high-income earners from the black and coloured communities and see positive growth in both revenue and audience. Eight years after inception, P4 Radio was relaunched as Heart 104.9 FM with the tag line 'Cape Town Soul'.