Julie Mourchidi

Julie Mourchidi is Artist & Label Relations Manager for Francophone Africa at The Orchard, where she supports the development and international expansion of African artists and labels through tailored digital distribution and strategic growth initiatives.

As the founder of New Wave Africa, she builds bridges between Africa and the world by producing cross-disciplinary projects that connect music, visual arts, and fashion. Through her work, she champions cultural identity, artistic excellence, and the empowerment of emerging African creative talent.