Jokay

Jokay, born Sakhiwo Ndlame, is a rising South African recording artist from the Eastern Cape, currently based in Durban, KwaZulu-Natal. Blending Hip-Hop, Afrobeat, Afropop, and Urban African sounds, his music captures the energy, emotion, and creativity of modern African youth culture. With a style that is both street-rooted and commercially appealing, Jokay crafts songs that resonate deeply with his audience.
Growing up in a community where music served as a powerful storytelling tool, Jokay learned early how to translate everyday experiences into song. His lyrics explore themes of love, ambition, loyalty, struggle, and celebration, making his music both relatable and compelling. Operating from Durban, one of South Africa’s most vibrant creative hubs, he continues to refine his sound and expand his reach across clubs, radio, and streaming platforms.

Jokay’s music is characterized by catchy hooks, melodic flows, African rhythms blended with contemporary Hip-Hop and Afrobeat, and storytelling that is both emotional and confident. His versatility allows his tracks to work equally well on the dancefloor, radio airwaves, or in personal listening spaces.

With a vision to authentically represent African youth and urban culture, Jokay aims to tell real stories through relatable music and create hits that resonate beyond local borders. He is focused on releasing high-quality singles and EPs, growing his digital and live audience, securing playlist support, collaborating with producers and artists, and building a strong, recognizable brand.

As an artist, Jokay embodies the modern African youth: confident, authentic, and deeply connected to the pulse of urban culture. He represents the next generation of talent from the Eastern Cape, poised to make a lasting impact on South Africa’s national music scene.