Aganyo Media & Co (AMC)

Aganyo Media & Co (AMC) is a South African creative and cultural media company rooted in African storytelling, spirituality, and community. Founded by Thulaganyo Motau, AMC operates as a creative collective producing media, live events, and cultural platforms that centre African knowledge systems alongside contemporary expression.

The company is best known for producing Ya Badimo Fest, an annual cultural festival dedicated to heritage, ritual, music, and community dialogue. Beyond festival production, AMC works across visual media production, creative direction, and collaborative cultural programming,partnering with artists, cultural workers, and organisations that share aligned values and intentional approaches to storytelling.

Through its work, Aganyo Media & Co creates spaces for meaningful collaboration, cultural preservation, and creative exploration. The company contributes to South Africa’s—and the broader continent’s—creative and cultural economy by amplifying African narratives, honouring ancestral knowledge, and supporting sustainable creative ecosystems.