SoundCloud partners up with artist management company
SoundCloud has entered a joint venture partnership with the Solid Foundation, the artist management services arm of media conglomerate Quality Control (QC) Media Holdings.
Helmed by music industry veterans Kevin ‘Coach K’ Lee and Pierre ‘P’ Thomas, Solid Foundation offers artists services including contract negotiation, strategy, branding and marketing solutions.
Through the deal, the companies expect to discover new talent and revolutionise artist partnerships by empowering creatives with bespoke resources, tools and access.
As part of the agreement, QC Media has made an investment in SoundCloud, which will work together with Solid Foundation’s artist management team.
The deal will apply a mix of in-depth industry experience, proprietary data and insights, distribution and marketing, and resources to create custom A&R programmes.
“Coach K and P are two of the most influential voices in music, having identified, developed and grown some of the most successful hip hop acts of our time,” SoundCloud president Eliah Seton said. “With this deal, we’re bringing together SoundCloud, the largest A&R source on the planet, with the creative genius of Coach and P.”
Lee and Thomas worked with successful artists like Young Jeezy and Gucci Mane before establishing QC Music.
“With our years of ear-to-the-street skills coupled with SoundCloud’s endless stream of talent and powerful data pointing to what is authentically bubbling up in the scene, I can’t think of a better merging of passion, intel and skill sets to create countless new paths for emerging artists. We are beyond excited for this partnership,” Thomas said.
Lee said: “There is nothing more important to our process than discovering new artists, so partnering with SoundCloud, one of the most important hotbeds of talent, is incredibly exciting to us. Their data merging with our time-tested way of cultivating and building artists will be a blend to be reckoned with.”
The deal adds to SoundCloud’s commitment to curating artist partnerships that offer flexibility for both musicians and industry partners, with customised and collaborative relationships aimed to empower artists to own and control their rights and creative processes.
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