Open call: Artist management workshop in Johannesburg

The workshop aims to empower aspiring music professionals with essential insights into artist management in contemporary music industry. The workshop will kick-off with a series that will take place monthly at the Cheeba Hub in Rivonia, Johannesburg. The workshop is open to anyone with an interest in pursuing a career in artist management, artists and music industry personnel.

The workshop will be hosted by Cheeba Africa CEO and Bridges for Music founding member Trenton Birch. It will feature distinguished speakers who are veterans in the field of artist management, including Ayanda Ngcobo (Nasty C manager) and Tshego (prominent singer, songwriter and producer).

Attendees will have the opportunity to learn directly from these industry experts, gaining knowledge and practical advice on navigating the complexities of managing artists. In addition to insightful talks and discussions, the workshop will also include performances by renowned DJs and musicians, adding an extra layer of excitement and entertainment to the event. Featured performers include DJ Paul Phiri, DJ Refilwe and more. 

Topics to be covered during the workshop include:

• Determining the ideal moment for an artist to work with a manager.
• Exploring the artist-manager relationship.
• Delving into the dynamics and intricacies of the partnership between artists and managers.
• Understanding the anticipated contributions and functions artists envision from their managers and vice versa.
• Examining the varying levels and tiers within the realm of artist management.
• Clarifying the specific duties, obligations, and tasks inherent in the role of artist managers.
• Artist Development Strategies: Nurturing talent, building a brand, and guiding artists through career milestones.
• Music Industry Contracts and Negotiation: Understanding contract terms, negotiating deals and protecting artists’ interests.
• Tour Management Essentials: Planning, logistics, and budgeting for successful tours.
• Networking and relationship building in the music industry: Cultivating connections with industry professionals, venues, and media.
• Artist health and wellness: Supporting artists’ physical and mental well-being for long-term success.

"We are excited to offer this educational opportunity in partnership with Ivyson Entertainment and Bridges for Music,” Cheeba Africa’s Trenton Birch said. “Artist management is a critical aspect of the music business, and we believe that providing aspiring professionals with access to industry expertise is essential for their growth and success.”

Ivyson Entertainment said: “With the growth of our industry, there’s a clear need for greater insight into the formal structures governing its operations. This initiative is vital in bolstering South Africa’s burgeoning presence on the global stage.”

Interested artists can register here.