LyricFind launches lyric video making tool

The tool allows labels and rights holders to create lyric videos for their entire catalogues, which can be distributed to digital platforms. The idea is that users will be able to use the tool for large catalogues of music that might not already have videos.

LyricFind says the service can produce background images, visualisers and translations, and synchronise lyrics “line by line or word by word” in seconds. Although users can create videos for free, the company will take a cut from the proceeds generated.

“Designed with speed, volume and ease of use in mind, our lyric video creation service provides dynamic and branded lyric videos that are perfectly synced in time with the music, using LyricFind’s high-quality database and synchronisation,” the company said.

The platform says lyric videos are popular for music monetisation with tens of billions of views every year, and suggested that rights holders could collectively earn more than $500m extra a year by creating and uploading official lyric videos for back catalogues. The tool could benefit many artists who have singles without videos on platforms like YouTube.

“We can produce thousands of videos a day,” LyricFind CEO Darryl Ballantyne told FYI. “Right now, it’s a full-serve service, but we expect to have a self-serve platform available in the near future ... There are parameters put in place to ensure that a metal song does not have a lyric video with rainbows and puppies, for example.”

The service rolled out with launch partner eOne Music providing songs from artists such as The Game, Snoop Dogg, Dr Dre and Bryant Myers. It joins AI-powered tool Rotor Videos, which can also generate lyric videos.

The development comes on the heels of LyricFind’s efforts to develop its business globally. Last year, LyricFind expanded its operations in South Africa and India, which included opening new offices. More recently, the company partnered with music services company Kanjian Music in China, and in July signed a licensing deal with ABRAMUS Digital in Brazil to enable songwriters and publishers to monetise their lyrics digitally.