Business and Arts South Africa (BASA)


Business and Arts South Africa (NPC) promotes mutually beneficial, equitable and sustainable business-arts partnerships for the benefit of the whole of society. It does this through research and seminars that examine the arts-business relationships. BASA provides a bespoke service to businesses, and celebrates successful business-arts partnerships – all with the aim of ensuring the relevance and sustainability of the arts in South Africa.

BASA was founded in 1997 as a joint initiative of the Department of Arts and Culture and the corporate sector, a public/private partnership, as part of a strategy to secure greater involvement in the arts from South African businesses operating both in South Africa and internationally. This strategy is premised on the belief that the arts and culture can and should be effectively integrated into society. BASA serves as a bridge between the business and arts sectors to help each achieve optimal benefits from their partnerships.

ZAJohannesburg, South Africa
In operation since: 


BASA Office
Profile added by DJ Okapi on 02 Jun 2014