WMG takes stake in TuStreams in Latin music expansion

Under the agreement, WMG will act as the global distribution partner for TuStreams’ catalogue and future releases. The companies will also collaborate on artist signings, A&R and creative development, with a focus on supporting emerging talent.

TuStreams, founded in 2019 by Tony Larios, operates across digital distribution, artist services and development. The company has been involved in the rise of Música Mexicana and contributed to the success of acts including Grupo Firme. It has since expanded into other Latin genres such as reggaeton and pop.

Warner Music Latin America and ADA president Alejandro Duque said the partnership reflects the company’s focus on the genre’s growth.

“TuStreams is a force at the centre of one of the most culturally significant movements in music today,” Duque said. “Música Mexicana is a global priority for us—it’s one of the fastest-growing and most impactful genres worldwide. This partnership deepens our commitment to investing in the leaders of the movement.”

He added that the agreement would combine TuStreams’ artist development capabilities with WMG’s global distribution network.

“Our role is to provide the global muscle, taking the incredible roster that Tony and his team have built and plugging it into our worldwide distribution and marketing network,” Duque said.

Larios described the deal as a step towards expanding the company’s international reach.

“This move is all about levelling up. We’ve built a powerhouse at TuStreams, and Warner Music Group is coming in as a strategic partner to help us scale faster and farther than we ever could alone,” he said.

“Our artists now get the best of both worlds, they keep the independent hustle and culture that defines TuStreams, while gaining access to Warner’s global infrastructure to take their music to every corner of the world.”

He added that the partnership would also focus on future talent development.

“Together, we’re creating the most attractive home for independent artists, where they can access major-label reach without losing their identity,” Larios said.

The deal comes as major labels continue to invest in regional genres with global growth potential, with Música Mexicana emerging as one of the fastest-expanding segments in the international music market.