Deezer brings B2B services under one brand, expands AI detection offering

The Paris-based company said the platform would also make its AI music detection technology commercially available to third parties through the new business unit.

The move comes days after Deezer reported its first full-year net profit for 2025, as the company looks to expand revenue beyond consumer subscriptions.

According to Deezer, the new B2B structure will operate across five areas:

• Deezer for Partners, which allows telecoms companies and retailers to bundle Deezer with their consumer offers
• Deezer Music as a Service, which provides a licensed catalogue and technology for companies building their own streaming products
• Deezer for Advertisers, an audio advertising platform serving Deezer and partner audio services
• Deezer for Professionals, which supplies licensed music for physical venues
• Deezer AI Detection, which identifies and tags AI-generated tracks and is now being offered to outside organisations

Deezer chief commercial officer Julien Delbourg, said the company was consolidating services it had built over many years.

“For more than 15 years, Deezer has helped brands create differentiation and build meaningful consumer relationships through the power of music, and with the launch of Deezer for Business we’re now taking the next step on this journey, ready to meet any use case and deliver measurable impact for our partners,” he said.

Speaking at a press conference, Delbourg said the new structure was intended to present Deezer’s existing B2B operations more clearly.

“We’ve been building muscles over the past 20 years, and it’s been core to the company close to its beginnings,” he said. “It’s one platform, one brand, built around five solutions, supported by those 20 years of expertise.”

Deezer said its AI detection tool, first launched in January 2025, would now be licensed more widely. The company has said it remains the only streaming service actively detecting and labelling AI-generated music on its platform.

In January 2026, Deezer said it was receiving about 60,000 fully AI-generated tracks each day, representing around 39% of all daily music deliveries to the service. The company said up to 85% of streams on that content had been identified as fraudulent, demonetised and removed from the royalty pool.

It added that the technology had already been licensed commercially, including to French collecting society Sacem.

The announcement follows Deezer’s latest financial results, published on 18 March, which showed net income of €8.5 million for the 2025 financial year, compared with a €26 million loss the year before.

Although total subscribers fell 6.5% year on year to 9.1 million, the company said direct subscribers rose 8.3% to 5.7 million. Partnership subscribers, by contrast, fell 24.2% to 3.4 million.

Deezer’s “other” revenue segment, which includes advertising, white-label services and related income, rose 17.9% to €34.2 million in 2025. The company said this growth was driven largely by Sonos Radio and the expansion of its white-label business.

Delbourg said Deezer for Professionals, the newest business segment, had been launched as a pilot in 2025 and had signed up more than 300 customers during testing.

Separately, Deezer also announced an extension of its partnership with US speaker maker Sonos. Under the renewed deal, Deezer will continue to power Sonos Radio and Sonos Radio HD, while adding programmatic advertising through its new Deezer Ad Exchange.