One Africa Music Fest inks Interswitch sponsorship deal

The deal allows Interswitch, an integrated digital payments and commerce platform, to become an official partner and headline sponsor of the roving One Africa Music Fest event.

“Africa is a youthful population and we are extremely proud of the renaissance that has been witnessed, notably in the entertainment sector, particularly with our music, which has boomed and garnered global acclaim in recent years on the strength of sheer resilience and a spirit of enterprise,” Interswitch CEO Mitchell Elegbe said.

“This is mirrored by the growing influence of the One Africa Music platform, and as an integrated payment brand focused on enabling commerce and wealth creation in African markets, we remain relentless in our quest to actively engage and reward our consumers across the continent, leveraging platforms that best resonate with their identified passion points, such as the One Africa Music Fest.”

This year, the New York edition of the concert series will take place on 10 August. Its Dubai edition comes up on 15 December. In between, London will host the event on 24 August.

Through its electronic payment platform Quickteller, Interswitch has launched a campaign for fans wishing to attend any of the One Africa Music Fest events happening around the world for free.

“It’s been my life’s mission to showcase Africa to the world,” said Paul Okoye, head of One Africa Global/One Africa Music Fest.

“I am excited and equally proud to announce this partnership. As two proudly African brands united by a common vision to showcase the very best of what Africa has got to offer, we are on a journey to take Africa to the world and I am happy it is with Interswitch and its flagship consumer brand, Quickteller.”