Xowié

Born and raised in KZN, Xowié grew up surrounded by the sounds of R&B, pop, reggae, and the spiritual energy of her mother and grandmother. Music wasn’t just a passion, it was her foundation.

And it’s not just her voice that turns heads, Xowié’s edgy, signature style is just as captivating. With a soft spot for vintage newsboy caps and an effortlessly eccentric fashion sense, she brings a playful yet polished pop aesthetic to the scene. In a wave of rising artists, it’s this blend of soul and style that makes her instantly unforgettable.

Her journey from Idols South Africa to the release of ALLO marks a powerful evolution. Today, she uses her voice to uplift and inspire, especially Black women from townships, to dream boldly and without limits.

Her recent single, "Nobody's Fool" is a bold and unapologetic single about reclaiming power after a disappointing romantic experience. Her vulnerability with the ability to be playful has made her a spotlight in the South African music scene. One of her achievements includes being selected by Apple Music to be part of their curated playlist.

She has secured major achievements in her music career. Which include collaborating with U.S executive producer Andre 'DreBombay' Harris, who has created Grammy Award-recognised projects with reowned artists like Mary J Blige, Alicia Keys, Kehlani and Usher. She has also performed at Afro-Nations Wav Festival alongside global acts like Mariah the Scientist. 

Her journey is an inspiration to artists who have been in the music scene but feel no momentum in their career. She has carved her way to the top and continues to remain true to her artistry.