SA: Ananya returns with new single Gone (Forever)

The song, recorded in Cape Town, is the first offering from her forthcoming debut EP. It is available for streaming and download on all major digital platforms.

Fusing staccato guitar chords with her soulful, direct vocal, the indie-pop production of ‘Gone (Forever)’ is stacked with melodic harmonies and playful lyrics that are relatable and empowering. As the chorus kicks in, Ananya sings: “I got the feeling that I’m getting over you, it arrived tonight right on cue” as she asserts herself as having moved on from a stale relationship.

Speaking about the track, Ananya said: “‘Gone (Forever)’ is inspired by a vivid dream. It’s an uplifting pop track that encompasses the feeling of finding strength from within and letting go. It explores the realisation that one is giving more than they receive, accepting it and leaving with no hard feelings.”

Ananya is no stranger to South African airplay, with her 2021 single ‘Where’s the Love’ receiving over 350 plays with a radio impact of 12.6 million impressions.

Born and raised in Zimbabwe, Ananya spent her younger years developing her love for music by soaking up her mother’s eclectic music taste as well as performing, writing and learning to play piano, guitar and drums. 

Ananya’s creative talents also run to fashion design and her recently co-founded non-profit organisation the Nani Wellness Project, which focuses on raising awareness and providing help to those struggling with mental health issues in Zimbabwe.