TuneCore appoints Papoose as head of hip hop

The Believe-owned company announced on 24 January that Papoose will “lead the company’s artist ambassador programme for hip hop and rap, scouting rising talents on behalf of TuneCore, overseeing artist education and career advice workshops, and acting as a brand advisor for TuneCore’s new programmes and innovative technology launches.”

TuneCore CEO Andreea Gleeson said Papoose was the right fit for the role, as he had advocated consistently for artists retaining ownership of their work and creative freedom.

“When hiring executives, I look for expertise and experience,” Gleeson said. “Papoose’s years of hustling and success in the industry make him uniquely qualified to advise hip hop artists because he’s been in their shoes. He understands what they’re going through and he knows first-hand what works.”

Papoose said: “For my whole career, everyone has known what I stand for: independence. For me, being in this position with TuneCore where I can directly contribute and help other self-releasing artists on the come-up is like magic. I understand what it’s like to be in the studio, to be on the road, to chase your dreams as an artist, and I am excited to help up-and-coming artists make their dreams a reality.”

TuneCore said Papoose’s appointment would build on the company’s work to “amplify the value of self-releasing artists throughout the music industry and expand educational programmes to benefit and inspire independent creators around the world.”

At the same time, Papoose has revealed that his new single ‘Makin Plays’ will be released on 10 February. Over the course of his illustrious career, Papoose has gained respect from industry peers for not only his talent as an artist but also his ability to adapt and excel in an ever-changing music business.