Found.ee launches video advertising tool

Found.ee is a first-party data and digital marketing platform. The new feature lets users create and execute their own video advertising campaigns across TVs, video-streaming platforms, and websites. The tool is new to the entertainment industry, the company claimed.

The feature enables users to buy media and get paid on a cost-per-view basis. A user can set their start and end date, alongside specified budget and targeting needs, which in turn creates their own bespoke list of destinations where the impressions will run.

The service could give users from emerging to established artists, the ability to self-service their own campaigns to publishers and home televisions and websites, among others.

“You’d be shocked at what it would cost and how difficult it is to run a video ad on television,” Found.ee CEO Jason Hobbs said. “Via Found.ee, anyone can now directly place video ads themselves for a fraction of the cost, revolutionising the self-service model. We’ve eliminated the gatekeepers and given access to those who previously didn’t have the ability to even conceive doing small ad buys on TV and Premium sites as part of their marketing mix.”

The new video product is already being used by Found.ee clients, including Aloe Blacc, Andrew Bird, and Brooklyn Bowl.

The tool will be available across Found.ee’s client ecosystem, which includes its 7 000 B2B entertainment clients as well as Downtown’s 400 000 artist users on other platforms like Show.co and HearNow.

Downtown acquired Found.ee last year. The marketing platform was established in 2013. It empowers artists to connect with their fanbase while having full transparency over their own first-party data and audience engagement. The company’s suite of digital marketing services includes tailored interactive ads, data capturing tools, customisable landing pages, remarketing ads, and more, allowing users to optimise advertising campaigns.