Call for applications: Techstars Music Accelerator programme 2021

The annual three-month programme seeks to work with companies that can assist the live music and entertainment sector globally. For the first time, the initiative – including its recruitment and evaluation process – will take place online. Each successful startup will receive an investment of $120 000 and more than 300 mentors across the music, tech and venture ecosystems.

"As investors, we think this is a once-in-a-generation opportunity to build a gigantic business in music and live events,” a Techstars blog post reads. “We also think it is the perfect opportunity to build a more equitable and diverse music business.”

Techstars managing director Bob Moczydlowsky says that the startups chosen for the next programme will have a diverse range of founders. "Techstars Music is committed to 50% of our programme CEOs being diverse, with a particular focus on black, LGBTQ+ and female founders,” he said. “Black and LGBTQ+ culture are undeniable drivers of global music culture, and we believe startups led by individuals who identify with these cultures are best-positioned to shape the future of the business.”

Techstars also announced the addition of Amazon Music as a new partner for 2021. Other members include Warner Music Group, Bill Silva Entertainment, Sony, Concord, Royalty Exchange, AVEX, Peloton and Entertainment One.

“Techstars Music members provide more than just operating capital: they run the programme with us, helping at every step of the process, from selection, to mentoring, to business development, and often, follow-on investment,” Techstars said.

Who should apply?

• Any startup that uses technology to solve problems for music and entertainment globally.
• Companies will solve a problem that will benefit the live or recorded music industry.

How it works

• All evaluation and recruiting events will be conducted by video conference, including the final screening event with Techstars Music member companies in December.
• The programme will now use a 50% benchmark of diverse CEOs, which will include people of colour, women, LGBTQ+, people with disabilities, historically marginalised communities, indigenous people, and military veterans.
• Ten applicants will be selected. Successful startups do not need to relocate to Los Angeles upon acceptance.
• No travel or in-person meetings will be required.
• The programme will commence in February and end with the annual Demo Day on 13 May.

Interested applicants should apply here. The application deadline is 13 November.