Landr launches creator tool for music makers

The AI-powered tool enables artists at any skill level to quickly preview up to eight loops online simultaneously. The loops are automatically pitch-adjusted and time-stretched to match the chosen key and tempo as they are selected.

“Our goal with any new feature is to help producers do what they are best at: make creative decisions,” Landr CEO Pascal Pilon said. “The addition of Creator to the samples platform streamlines sound selection for pros and helps aspiring artists to quickly sketch ideas for a track without having to download and manipulate individual sounds.

“Our algorithm analyses each sample and decides the best ratios for time stretching and pitch shifting, making quick, musical matches.”

Landr currently services a music-making community with more than 3 million people. The Creator feature joins a suite of artist-servicing tools by the company, which includes a samples database covering genres from hip hop and electro to opera and world music, among others.

The company also distributes music to streaming platforms such as Spotify and Apple Music, and offers rent-to-own plugins, mastering and other promotional tools.

Its Selector service, which was launched last year, is an AI-powered sample recommendation tool that the company says will help artists achieve a number of music-related tasks quicker.

"When Creator is paired with the AI recommendation power of Landr Selector, artists of all skill levels can build a sonic sketch to be finished in the DAW of their choice," Pilon added.

“By replicating certain behaviours that are typically done by humans, an AI can save artists money, speed up their workflow and improve the overall quality of their sound, while allowing them to stay focused on the creative aspects of their work.”

Creator is currently in beta, and the team says it will officially launch the full version in July.