Duma FM
Bio
Duma FM is an adult contemporarily radio station in Botswana with a national coverage of over 60% in the country. The station has a mandate of keeping listeners engaged through music and talk, which is why Duma FM has an equal music talk ratio of 50% talk and 50% music.
The station serves a bilingual audience; it serves the Setswana and English speaking people thus satisfying different cultural backgrounds. The talk aspect of the station is well presented and well driven. Since there's a lot of similarity with radio stations in Botswana, Duma FM sets itself apart with a cross genre spread of adult contemporary hits, which have allowed us to create a distinct and definitive sound.