Sheldon Rocha Leal

Bio

Dr Sheldon Rocha Leal is the director of culture and music at Southdowns College in Pretoria, South Africa.

Southdowns College is a private college that forms part of the AdvTech group of schools. Leal holds a PhD in Music Industry and Curriculum Design from the University of the Free State as well as a Masters degree in Music Industry and Education and Honours degree in Music Education, Arts and Culture Management and Technology in Music Education from the University of Pretoria. He also holds a BA from UNISA in Law and Psychology.

Leal has been director at the school for over a decade. He also runs the school’s afternoon music academy which serve as a magnet for the discovery of talented individuals for the main school, as well as serving as a means to expand the music department to the wider community.

Previously he was the national head of sound engineering and music for EduCor and prior to that he was the head of popular music at the National School of the Arts. Leal sat on a committee that generated the present national music curriculum for GET, FET and HE as well as committees that established a youth arts festival in Johannesburg and doing research and hosting a show for the United Nations on the influence of South African on international music trends. He was also a part-time lecturer at Allenby and the University of Pretoria.

Leal has judged and adjudicated various music competitions such as the St Andrew’s Viebz Competition, the Radio Pulpit Gospel Competition, University of Pretoria Acapella Competition, the National Eisteddfod, Springs Eisteddfod, Randfontein Arts Festival and Nelspruit Eisteddfod. He also served as a vocal mentor on the Angolan version of The Voice.

Besides an educator, academic and music pedagogue, he is also a singer and songwriter and has written songs for artists such as RJ Benjamin, Karen of Idols and Lira. Leal is a registered member of SAMRO and has presented various talks and workshops at Moshito. He has also been a guest speaker at the IEB National Music Conference as well as the Nelspruit Arts Festival.

Posts

I’ve been recently fascinated by sync licensing in the music business and, there4, decided to do research on some of the biggest sync deals in music history, specifically relating to advertising. Here it is: https://link.medium.com/BZlNIqNkdfb

Today is the birthday of two of world’s most iconic artists: Aretha Franklin (The Queen of Soul) and Sir Elton John. In order to commemorate this day I decided to write this article. Hope you enjoy https://link.medium.com/KI8UtBPWUeb

In 2018 I wrote an article in which I explored 15 SA songs I felt had a major impact on the trajectory of the music industry in the country. This is my 2nd article in the series, featuring 10 new songs. Enjoy https://link.medium.com/3xRUSdRnneb

Southdowns College’s legacy is built on the shoulders of 2 music pupils and has evolved into an institution that has educated thousands. In this article I document the school’s 1st 14 years, on its birthday.
https://link.medium.com/fYWn4A1hheb

ZASandton, South Africa
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2002

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Sheldon Rocha Leal

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