Don Dada blends reggae, dancehall and hip hop for a global sound

Speaking to Music In Africa at Culture Chambers, the artist reflected on his career, creative evolution and the milestones that have shaped his path.

Don Dada’s interest in music began early. At 13, he released his first professional track, For What It’s Worth, followed by a project titled Out of Many Comes One. “I’ve always been passionate about music,” he said. “From the first song I wrote until now, it’s something that’s always stayed with me.”

His profile grew in 2016 when he marked his official debut on Mandela Day. A year later, he released Viva Mandela, which reached double platinum status within four months. The track was later reworked into a remix featuring the Mahotela Queens, bringing together different generations of South African music.

A significant moment in his career came when he became the first Southern African artist to be distributed by Tuff Gong International, the label established by Bob Marley. The partnership expanded his international reach and aligned him with one of reggae’s most influential legacies.

Alongside his music career, Don Dada has pursued independent business ventures. At 19, while studying at the Academy of Sound Engineering, he and his peers formed a collective to produce and distribute their own work. Facing limited access to formal retail channels, they sold CDs through clothing stores and other informal outlets. Reflecting on that period, he emphasised the importance of promotion: “You can create and distribute music, but if your marketing isn’t right, it won’t go anywhere.”

His artistic direction has shifted over time. While his earlier material appealed largely to younger listeners, his recent work takes a broader approach. “As you grow, your subject matter matures,” he said. “Now my music can be played for your grandmother, your mother, or your kids. It’s about reaching a wider audience.”

The move towards digital platforms has further extended his reach, enabling him to connect with audiences beyond Southern Africa and build a more sustainable career in a globalised industry.

With a trajectory shaped by experimentation and independence, Don Dada represents a generation of African artists navigating between heritage and innovation, expanding the boundaries of genre while maintaining a clear sense of identity.