Beyond The Beat: AI, law and gender equity in music

The programme addressed three central themes: the influence of artificial intelligence on creativity, the legal frameworks that underpin ownership and revenue in music, and the barriers faced by women in the industry.

AI and creativity

Osmic Menoe, founder of a major hip hop festival in Africa, opened the conference with a discussion on the growing presence of AI-driven music tools. He examined the opportunities these technologies present in areas such as workflow and production, while also raising concerns about their impact on originality and artistic identity.

Menoe argued that, despite rapid technological advancements, AI cannot replicate lived experience or cultural context. He encouraged artists to view technology as a support mechanism rather than a replacement for human expression, noting that innovation should not undermine creative integrity.

Legal considerations and compliance

The conversation then moved to intellectual property and compliance, led by representatives from the Southern African Music Rights Organisation (SAMRO), including Chola Makgamathe, General Manager of Legal Services, and Karabo Senna, General Manager of Licensing.

They outlined the importance of accurate registrations, rights management and reporting, particularly in an increasingly digital environment. Makgamathe highlighted the legal risks associated with AI-generated content, noting that such tools may draw on copyrighted material without clear attribution. She cautioned that this can expose creators to infringement claims and urged musicians to exercise due diligence when using AI-assisted platforms.

A panel discussion featuring Nadine Elie, Refilwe Matabane, Umzulu Phaqa, Shiran Weltsman and Unathi addressed issues of representation, safety and economic inequality faced by women in the sector. The speakers shared experiences of gender bias and structural exclusion, and reflected on the often-unrecognised labour undertaken by women across creative and administrative roles.

The panel emphasised the need for equitable opportunities, transparent systems and safer working environments, with several contributors calling for industry-wide accountability and policy reform.

A sector in transition

The conference presented a broad view of a music industry navigating rapid change. By bringing together perspectives on technology, law and social equity, the event underscored the complex challenges confronting contemporary artists and practitioners.

Through discussion and exchange, Beyond The Beat contributed to an ongoing conversation about how the sector can adapt while maintaining ethical, legal and creative standards in a shifting global landscape.