Ulrico Grech-Cumbo


Ulrico has spent the last 14 years starting and running businesses in the intersection between music, entertainment, and technology. Ulrico founded Acappella Productions in 2004 as a concert promoter, working with many local and several international acts, including touring Seether (Billboard #1 ranked rock band at the time).

In 2010, Ulrico rebranded the company to Ambrosia Branded Entertainment Agency, specialising in brand investment in the music space: artist & event sponsorships, music video product placement and experiential marketing campaigns through music. In 2014, while using fringe technology as a tool to create brand experiences, Ulrico co-founded Deep VR, now Africa's biggest cinematic virtual reality production house. In 2016, Ulrico was named one of Fast Company South Africa's Top 25 Most Creative in Business.

ZAJohannesburg, South Africa
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