African artists up for 2021 E! People’s Choice Awards

The musicians are among eight influencers from the continent shortlisted for the category, which returns for the third time. The other nominees include YouTube sensation and LGBTQ activist Lasizwe Dambuza (South Africa), make-up artist and beauty influencer Mihlali Ndamase (South Africa), TikTok stars Witney Ramabulana (South Africa) and Azziad Nasenya (Kenya), comedian Madam Boss (Zimbabwe) and self-empowerment advocate The Odditty (Nigeria). 

“Receiving this nomination is honestly a dream come true,” Boity Thulo said. “I feel so honoured that the work that I do is being celebrated on such a massive platform. From the bottom of my heart, thank you.”

Falz said: “It’s a great honour to be nominated for this award, and I am really excited that the good people at E! considered me for this. I have always considered social media a place where I can have fun, connect with people from different parts of the globe and most importantly, effect social change.”

Madam Boss said she was excited about the nomination, which came as a surprise. “I would like to express my genuine happiness for receiving this nomination. 2020 and 2021 have not been easy as the world over people have been dying due to the COVID-19 pandemic. All we wish for is life and a quick recovery to anyone affected.”

Fans can vote for their favourite artists here, or via Twitter by sending a public tweet or retweet and including the hashtags for the category, corresponding nominee, and #PCAs. The hashtag for the African Social Star category is #AfricanSocialStar. Fans can vote as follows e.g.: I voted for #NomineeName as #AfricanSocialStar at the People’s Choice Awards! #PCAs.

The nominees’ hashtags are as follows:

• Falz – #Falz
• Boity Thulo – #Boity
• Lasizwe Dambuza – #Lasizwe
• Madam Boss – #MadamBoss
• Azziad Nasenya – #AzziadNasenya
• Witney Ramabulana – #WitneyRamabulana
• Mihlali Ndamase – #MihlaliNdamase
• The Odditty – #TheOdditty

The event will be broadcast on 7 December, starting with the 2021 People’s Choice Awards: Live from E! at 2am CAT, followed by the ceremony at 4am CAT and a repeat on E! (DStv Channel 124) on 8 December at 8pm CAT.