perFORM

The perFORM Music Incubator is an initiative by Muthoni Music Entertainment in cooperation with Goethe Institut, Jenga CCI, and the German Cooperation; a live music performance and music enterprise incubation programme.perFORM aims at providing an enabling environment for artists to conceptualize, rehearse and showcase well developed live shows as well as refine skill sets and provide tools to define, measure & track career success across multiple artistic disciplines and professions.

The incubation program is targeted towards Artists, Artist Managers, Music PR Practitioners, Music Producers, Sound Engineers, Light Engineers and Event producers in music and its interdisciplinary practices. It will equip participants with the expertise and tools, harness their skills and connect them with industry professional mentors who will guide them to develop and produce live shows and ignite their entrepreneurial spirit in music business models.

Mission:
To provide an enabling environment for artists to conceptualize, rehearse and showcase well developed live shows.
To provide an enabling environment for artists and artist management teams to define success and develop the road map to get there.
To increase the number and quality of music industry professionals working directly with artists in Africa.
To increase the number and quality of technical and non-technical professionals working in the music business in Africa.
To increase the market success of music outputs in Africa.